Lolita is a fashion subculture that was born in the heart of Harajuku, Japan, back in the late 1970s. The style is highly influenced by the clothing from the European 17th-century Baroque, 18th-century Rococo, and 19th-century Victorian eras. The three main substyles are sweet, classic, and gothic. As Lolita fashion continues to evolve over time, many new sub-styles like Neo-Gothic or Larme-Kei have emerged by incorporating modern elements from the present day.